Character Required

TASK 

Increase engagement and brand awareness by connecting the idea of drinking Schweppes with the concept of having character. All of this in a witty and sarcastic way, without being condescending.

IDEA

Create a Character Manual - a cross-platform content hub about different situations, values and actions that require character.

EXECUTION

We created sophisticated 60s-like, yet modern monochromatic illustrations. These illustrations were then used to create content for social media and GDN, as well as for the experiential part of the campaign (events, POS material, Book). The campaign also featured a series of interactive linked YT videos, where the users got to make a decision for our main character in different situations that require character.