a fARytale Journey 

Insight
Children today spend a significant amount of time in front of screens, often passively consuming content. While technology can be useful, it’s most valuable when it encourages interaction, learning, and quality time — especially between children and their parents.

Idea
The goal was to turn screen time into meaningful time by creating an experience that’s both fun and developmental. This adventure combines a printed storybook with an AR mobile app, designed to encourage creativity, emotional growth, and family bonding.

Execution
The story follows a brother and sister who want to grow up — but first, they must overcome a series of playful challenges. Children help them by completing tasks in the book, which come to life through interactive AR content. The experience transforms reading into active, shared play, fostering focus, imagination, and connection. It’s a new kind of screen time — one that brings families together and supports children's development through play.